Blog‎ > ‎

Amazon talks about "The Mystery Machine"

posted Jun 17, 2015, 8:45 AM by Stephen Bryant   [ updated Jun 17, 2015, 8:46 AM ]
Amazon Web Services are using the IoT Big Data platform for mobile traffic that I dreamed up as public reference. I've been out speaking at many conferences about this and it is really cool to see AWS pick it up.

One of the coolest things is actual predictive analytics - it is something that everyone is talking about, but actually doing it is something completely different. Building an understanding of how to analyse many gigabytes of data per hour and find methods to determine customer experience and predict their usage globally has been so interesting. When you have a mass of data it is a mystery - only when applying algorithms and statistical techniques can the mystery be understood to create value.

And the absolute coolest thing is that the platform is called "The Mystery Machine" and now I have hundreds of people talking seriously about a Scooby Doo van that brings value and utility to our organisation and our customers.