One of the coolest things is actual predictive analytics - it is something that everyone is talking about, but actually doing it is something completely different. Building an understanding of how to analyse many gigabytes of data per hour and find methods to determine customer experience and predict their usage globally has been so interesting. When you have a mass of data it is a mystery - only when applying algorithms and statistical techniques can the mystery be understood to create value.

And the absolute coolest thing is that the platform is called "The Mystery Machine" and now I have hundreds of people talking seriously about a Scooby Doo van that brings value and utility to our organisation and our customers.